Landing Page Optimizer™ is a module in the Avail eMarketing Suite™ from Avail Intelligence that uses the Collective Intelligence to personalize the contents of a website based on the search word that the visitor used with, for example, Google or any other external search engine to find their way there.

Business advantages of the Landing Page Optimizer™
Search engines such as Google, MSN and Yahoo are becoming more and more important for your marketing and sales. Every day witnesses an increase in the number of sales that begin by a search using an external search engine. Every minute, millions of people find a new website through search engines. But a new visitor can leave your page just as fast as they found it if you don’t immediately appeal to them with a relevant message that matches what they are seeking.

Landing Page Optimizer™ was developed to automatically personalize the contents of the “front page” that a visitor to your advertisement encounters, based on the search word they used to find you. The content is chosen in real-time by utilizing the Collective Intelligence about which products and offers are most likely to appeal to someone searching for a specific word or phrase using an external search engine.

The results are immediate and measurable:

• More efficient conversion of visitors into customers
• Increased profit from advertising investments
• Improved perceived customer satisfaction and higher rate of repeat visits

Examples of applications

• Create an “adaptive landing page” to which all your search engine advertisements should be addressed and allow Landing Page Optimizer™ to automatically personalize the contents on that page as soon as a visitor arrives, in order to efficiently convert many more visitors into customers.
• Allow a small part of your normal “front page” to have personalized contents so that visitors who have found the website through an external search engine receive personalized contents presented.
• Make new customers’ purchasing process easier by not showing information that most likely wouldn’t interest them.