Overview

Personalizing E-Commerce, One Site At a Time

10 years ago, when Avail was founded, nearly all online retailers displayed the same static catalogue of products to each visitor. Huge efforts were spent manually anticipating the “average shopper’s taste”. Some still follow this one-size-fits-all concept.

But Avail has been hard at work modernizing online retailing, one site at a time, to create a world where every store is personalized to each visitor. In your favorite store, the shopkeeper knows you from previous visits, noticing what you bought and what you showed an interest for, and makes sure to recommend relevant products based on that. Avail creates the same personal shopping experience online – automatically. The result is higher conversion rates and order values – in total, a 5-30% uplift in sales per visitor – and more satisfied customers.

The European Market Leader

Since 2000, Avail has been a constant pioneer and leader by customers and independent analysts. Today, we are Europe’s largest provider of online merchandising platforms, counting many of the leading retailers in each sector as our customers.

Our competitive strengths are

• The Avail Platform, our unique software platform, that combines comprehensive features for completely personalized retailing with ease of use and fast installation.
• Our expertise in personalization, based on 10 years of research and real-world experience, that infuses everything we do.
• Our track record of delivering documented results for nearly 100 retailers in 25 countries and 18 languages, together with our global network of e-commerce partners.
• Our performance-oriented corporate culture, focused on delivering success – not software – to every customer.

A Solid, Fast Growing Partner

Avail is a privately held company, owned by its founders, employees and Scope Growth II L.P., a venture capital fund. The headquarters are in Malmo, Sweden.

We are growing fast, with a compounded annual growth rate (CAGR) of 80% the last 3 years, profitable, and well-financed, with an ‘AAA’ credit rating. Since its founding, Avail has raised a total of 3.5 MEUR in venture capital.