ChateauOnline, Europe’s leading independent wine merchant, will use intelligence from its customers to guide users to popular choices in its 3000-strong wine collection.
The website will implement technology from Avail, which uses sophisticated algorithms from customer behaviour on the site such as popular searches and previous purchases, to provide real-time recommendations for other customers browsing similar products.
ChateauOnline’s resident wine experts already pre-taste every wine available on the site and provide an expert opinion. However, the addition of recommendations from other customers will help build a sense of trust and community between new and returning customers.
Avail’s technology is expected to deliver significant, immediate and measurable improvements to conversion rates and average order values per customer – with increases of up to 20 per cent.
“The sheer volume of expert information on ChateauOnline’s website is immense and ensures customers have the very best expert opinion on what to purchase,” said Dr Rolf Elmer, CEO, Avail. “The use of user generated content on e-commerce sites will be a critical element in future communication with customers, as well as a key driver of increased revenues from each individual user.”
“No matter how much information our experts provide, customers will always trust a recommendation from a friend or colleague,” said Nicolas Feyzeau, Marketing Manager of ChateauOnline. “The Avail technology is extremely easy to integrate into our platform. By adding a layer of recommendations from previous purchasing choices and searches on the website, we can help direct customers to additional wines that should also suit their palette.”
