Splash Bathroom Accessories Ltd is working with Avail to improve customer conversion rates and increase average order values on its site.
The UK’s fastest growing online bathroom retailer has implemented Avail’s Social Search Optimizer and Navigation Predictor tools to drive the merchandising of 3,500 product lines.
Avail’s Behavioural Merchandising solution automatically generates in real-time recommendations for shoppers based on the behaviour of similar customers who match their profile.
“Automating merchandising has meant we can now expose our customers to far more products than was ever previously possible,” said Ted Charalambides, managing director at SplashDirect.com. “In the first few weeks of trading with Avail we have seen a remarkable return on investment with increases in both conversion rates and average order values.”
Charalambides added: “It was Avail’s performance-based model that proved the deciding factor for us in choosing who to partner with. We are now in the process of adding further functionality and design concepts to make the most of Avail’s technology.”
“Customer conversation really does speak volumes,” said Pontus Kristiansson, CEO and co-founder, Avail. “Showing their customers relevant and timely recommendations has helped SplashDirect to create a far more efficient buying process that will encourage them to return again and again.”
