Word of mouth ushers in online customer renaissance
Past Times sees an eleven per cent increase in average order values during January.
Past Times, the nostalgia gift retailer, has seen a 16 per cent uplift in its online turnover following the introduction of behavioural merchandising.
The retailer has announced the successful addition of the Venda Behavioural Merchandising™ module powered by Avail Intelligence. Results have been immediate and measurable with more than one third of all orders now including a product that was recommended by the solution.
Past Times stocks more than 1,200 products, 75 per cent of which are exclusive to the retailer. Analysing the past behaviour of other shoppers who’ve visited the site, using data such as products viewed or purchases made means Past Times can automatically generate personalised recommendations in real-time. These become increasingly relevant as the solution continues to learn.
“At present these recommendations are displayed to our customers on the search results, product details and basket pages,” said Adrian Spence, head of ecommerce at Past Times. “Having worked at Amazon for seven years prior to joining Past Times, I’ve seen first hand the significant impact that behavioural merchandising has on conversion.”
“We went live with the behavioural merchandising module in December after a simple implementation process, which was part of a rolling technical programme Venda had put in place for us. We knew that if we could put the right products in front of the right person, at the right time, our dedicated customer base would more than likely make a purchase.”
“Customers are king in an age when word of mouth speaks far louder than any marketing or sales collateral ever could,” commented Pontus Kristiansson, CEO and co-founder of Avail Intelligence. “Past Times has a very loyal customer base and the ability to treat each one individually will only help to improve the customer experience, further strengthening brand loyalty.”
About Avail Intelligence (http://www.avail.net)
Avail Intelligence is Europe’s largest provider of online merchandising solutions for the retail industry. Since 2000, Avail’s technology, support and expertise have helped its customers make the most of every visitor.
Using advanced mathematical techniques from its research arm Avail Labs, Avail’s Behavioral Merchandising platform analyses the collective behavioral data of all website visitors and uses it to personalise their shopping experience. This enables retailers to automatically present the most relevant products to each individual visitor, resulting in significant, immediate and measurable improvements to conversion rates and average order values.
The Avail Behavioural Merchandising platform supports the entire Customer Interaction Cycle™, allowing retailers to automate, evaluate, and optimise their merchandising across languages, currencies, and channels – web, mobile, email and partner sites. The solution is available either as an on-demand Software-as-a-Service or for local installation behind the retailer’s firewalls.
To ensure optimal results for its customers, Avail complements its software with an international support organization, including all major European countries, experienced merchandising consultants and a strong network of e-commerce partners.
Key Avail customers include La Redoute, Neckermann, GAME, Redcats Group and Berry Brothers.