Avail today announced the immediate availability of its Behavioral Merchandising/tm; range of online merchandising solutions in North America, and the launch of a new US office in Palo Alto, California.
Used by the largest online European brands such as Redcats Group, Neckermann, and Game, Avail Behavioral Merchandising/tm; analyses shopper behavior in order to automatically recommend the right products at the right time to each individual. The result is remarkable and significant increases in conversion rates and average order values, as shoppers respond to the personal shopping experience provided.
The concept of behavioral merchandising was pioneered by Amazon.com with personalized product recommendations of the type “Other people also bought”, but has since evolved significantly. Avail Behavioral Merchandising/tm; empowers retailers to automate, evaluate, and optimize all their merchandising across languages, currencies, and channels – web stores, mobile stores, email campaigns and partner sites.
“It is essential for eTailers to provide a personalized shopping experience that is not only tailored to an individual customer’s preferences, but also references others that they can identify themselves with,” comments Robert Walstra, Director of US sales for Avail. “While some US retailers have been early adopters, a surprisingly large number are not yet offering any form of personalization. And among those that do, many could benefit significantly from extending and optimizing how they use it.”
