Avail and Altima partner to offer French customers powerful solution, immediate returns
Partnership established after successful collaboration between the companies
in launching Avail Behavioral Merchandising™ for Camaïeu.
Avail Intelligence, a leading European provider of merchandising solutions for online retailers, and Altima, the interactive agency, has announced a partnership, under which the two companies will work together to provide online merchandising and personalization solutions based on Avail Behavioral Merchandising™ to French retailers. Earlier this year, Altima recently became the first certified provider of Avail integration services for the French market.
“The Avail Partner Program is an essential element of our corporate strategy, which focuses on maximizing sales and return on investment for customers,”, said Sam Amar, Commercial Director for France at Avail Intelligence. “Altima is part of a strong network of local Avail partners that are able to offer retailers certified integration services to reduce the costs and time-to-market for deploying Avail Behavioral Merchandising™ solutions”.
With this partnership, which follows a successful collaboration between two companies in launching Avail’s technology at Camaïeu, Altima is determined to continue offer its clients a new way to optimize their e-commerce. As a result, a knowledge transfer between Avail’s and Altima’s teams has been conducted in Sweden.
“We discovered Avail Intelligence through one of our established clients, Camaieu. We were retained to integrate the solution into their e-commerce platform,” said Jerome Calais, Open Source Technical Expert at Altima.“We realized that we should establish a partnership with Avail, because some customers had already expressed the desire to automate their merchandising. With Avail Intelligence we have exceeded their expectations.”
France is one of the most important European markets for Avail Intelligence because it includes many leading e-commerce companies. The company, whose clients include French reference clients such as La Redoute, Camaieu and Telemarket, receives valuable knowledge on Internet navigation, and real-time consumer purchase and interaction patterns, from the French market.
Avail Behavioral Merchandising allows online retailers to optimize their merchandising – automatically offering the right product at the right time to each visitor. The product recommendations delivered creates a personalized shopping experience for each site visitor. It helps consumers find the products they are shopping for, and complementary offers stimulate them to buy more, resulting in a significant and immediate increase in sales and customer satisfaction for the online retailer.
Altima leverages their technical expertise and general Internet experience to market and integrate the solution.“We saw an opportunity for our customers to activate a new lever to increase sales and lower customer acquisition costs,” said Jerome Calais.“In line with our strategy of supporting all the online activities of our clients, we wanted to act quickly to become the leading integrator of this innovative solution in our market.”
Customers benefit from the partnership as they are able to maximize their total sales revenues, by increasing their relevancy in customer communications for a variety of channels, driving incremental sales. Altima envisions establishing a long-term, complementary offering around Avail’s solutions, where they will analyze results and adjust merchandising business rules to achieve maximum performance for clients.