Swedish behavioral merchandising specialist Avail and Intershop, a leading provider of e-commerce solutions, today announced a partnership alliance.
Avail Behavioral Merchandising/tm;, which features personalized product recommendations and tailored landing pages, can now be integrated into Intershop’s Enfinity Suite 6.4 e-commerce platform via a standard module. Customers can thus leverage the benefits of the Avail Behavioral Merchandising suite and Enfinity Suite 6 in a single solution. Avail customers also benefit from the joint solution through time and money savings when migrating to the Intershop platform.
As leading providers of online merchandising and e-commerce solutions, Avail and Intershop have an extensive customer base in Europe and the US. Intershop’s standard e-commerce software, Enfinity Suite 6, offers a highly scalable and robust solution for conducting online business, complemented by all the associated technical and business consulting services. Avail’s personalization software increases revenues by 10 to 20 percent. The partnership adds strategic value for both market leaders: Intershop has rounded out its e-commerce offering with an advanced product recommendation solution, while Avail can further establish its behavioral merchandising standard worldwide.
“This partnership underlines our strategy of achieving the highest possible return on investment for our customers, in terms of results as well as integration and admin costs,” says Pontus Kristiansson, CEO of Avail. “Teaming with Intershop will create even more successful products that are easier to use and install.” “The partnership adds another important component to our e-commerce offering,” says Henry G�ttler, Management Board member of Intershop. “Combining solutions in this way gives store managers an excellent opportunity to boost sales.”
