Maximize the value of Website traffic

The Avail recommendation engine works by injecting the ‘Collective Intelligence’ into every customer interaction along the Customer Interaction Cycle so that your customers get information about what they actually want to buy. Useful, relevant information and nothing else. Meanwhile, you get a marked rise in average revenue per visitor. Over 200 well known European online stores are already using Avail – see examples.

Avail sets the standard

• Conversion rate and average order rise by up to 30% right away
• Broadest functionality of any web personalization tool
• Virtually free until you see an increase in revenue
• Integrated and automated metrics functionality shows exact impact of personalization engine on sales
• Tips offered by recommendation software are user-generated and therefore perceived as more trustworthy than online advertising

What Behavioral Merchandising means to your visitors

The Customer Interaction Cycle is a model used to describe the interaction between an e-commerce site and its visitors. Starting with their very first visit to your site and continuing at every conceivable interaction point thereafter, Avail’s software injects personalized and behaviorally targeted product recommendations. Here are 5 examples:

Step 1: Landing Page Recommendations

Avail software enables the creation of a dynamic landing page containing personalized product recommendations for each visitor. These are based on the search word or phrase the user keyed into their external search engine. For example, if the visitor keyed in ‘Black Jeans’ on Google before arriving at the Nice Shop’s landing page, Avail’s software would generate a message saying "Other people who came here looking for Black Jeans usually selected one of these items."

Step 2: Search Page Recommendations

Avail’s software can also generate personalized product recommendations based on the search word or phrase keyed into the Nice Shop’s on-site search function. For example, if the visitor keyed in ‘black Levis’ this might say, "Other people who searched our site for ‘black Levis’ usually ended up buying one of these items".

Step 3: Product Detail Page Recommendations

Once a visitor starts reviewing individual products, Avail’s software generates recommendations based on the products the visitor has looked at. This might say, for example, "Based on the way you have navigated our site so far, our community of users thinks you may be looking for one of these items", or simply "People who bought this item also bought..."

Step 4: Shopping Cart Page Recommendations

Once the visitor has found a few things he or she was looking for and decides to ‘view shopping cart’ or ‘proceed to checkout’, Avail’s software recommends additional products. The message would say something like, "Based on the contents of your cart, our community of users thinks you may want to add one of these items."

Step 5: Email Recommendations

After a few weeks, a mail from the e-retailer could be sent out to all its clients. In this mail, Avail’s software generates individual product recommendations, based on all the customer’s previously purchased items. It would say something like, "Based on your previous purchases with us, our community of users thinks you may want to come back to take a look at one of the following items."

That’s just the beginning!

We have looked at five examples of how Avail technology can be applied to an e-commerce site, but the technology can and is being used in many other ways to personalize the online shopping experience. For a more complete guide to all the ways in which Avail customers are doing Behavioral Merchandising, please contact us and ask an Avail representative to get in touch. He or she will be able to provide you with the relevant ‘Avail in Practice’ documentation.

What advantages do users get from shopping on a website powered by Avail?

• They find what they were looking for
• It takes less time than usual
• They may also find a few extra things that they weren’t specifically looking for
• They received useful, community-based suggestions and probably pay more attention to them than they would do to traditional adverts
• After this positive experience, they’re likely to return to your site

What advantages does the online store enjoy?

• An immediate and sustained 10-20 % measurable rise in conversion rates
• Average order values increase by 10 -15%.

The above 2 points result in a boost in revenue per visitor by up to 30%

Avail software is available for a purely performance-based fee. No up-front investment required!