Whitepapers & Reports

For a retailer with no or negative prior experience, the task of launching a new solution that is able to automate and optimize their entire merchandising across channels, currencies, and sites may seem complex and challenging. This whitepaper documents how to launch and achieve results in 30 days – using just 10 man-days of effort for your team – in a structured process, fully managed and supported by experienced Avail staff.

This detailed project model was developed based on experiences and best practices drawn by from over 100 successful launches of Avail Behavioral Merchandising™ at online and multi-channel retailers, and addresses:

• What resources are required
• How to structure the deployment project step-by-step

Behavioral merchandising was made famous by Amazon.com, but it has since evolved much further. Today, it is practiced at online retailers everywhere on the globe – companies whose turnover can be anything from $1 million to $1 billion and beyond.

In this paper, which targets marketing and merchandising professionals at online retailers, we explain in more detail:

• What behavioral merchandising is
• Why it is important and valuable
• How can you use it

There are a lot of vendors claiming to be able to optimize your merchandising. How do you tell them apart – and what should you look for?

In this white paper for online retailers, we provide an essential 12-point check list of important things to consider when evaluating and selecting vendors.